Combine harvester

This is the motto with which we started the 2022 harvest this year. Behind it is a new campaign of the EAST region (Mecklenburg-Western Pomerania and Brandenburg). We are currently further aligning our company in all departments to our focus products. The combine harvester has a special place in our company. Among other things, this can be traced back to the beginnings of our company. We would like to briefly present the history of this.

Our company founder August Wüstenberg operated a standing threshing machine in Börm and offered contract threshing to his customers in the region around Börm. In the 50's Heinz A. Wüstenberg (2nd generation) took over the farriery in Börm and acquired as first investment a trailed combine harvester. After one year he realized that only self-propelled harvesters would prevail and acquired the first self-propelled combine harvester in the following year. Through this, Heinz A. Wüstenberg expanded his entire catchment area and thus his customer base. Through the Deutz-Fahr dealer contract in 1970, the contracting company grew and now used up to 15 combines in contract threshing.

In the business year 1989/ 1990, the contracting business was discontinued in order to concentrate on building up the agricultural machinery business. This was followed by an important milestone after the fall of the Berlin Wall with the establishment of the company in Jördenstorf, through which the Wüstenberg group became active in today's EAST region (Mecklenburg-Western Pomerania and Brandenburg). It is therefore clear that the origin of the company lies in combine threshing, which is why we want to continue this history. We are now tackling this with our new DNA campaign! But what is behind this campaign?

The foundation was laid with the restructuring of the entire organization Region EAST, which allows us to act as a single team in Mecklenburg-Western Pomerania and Brandenburg. Every day, our new merchandise management system helps us to make processes faster, more flexible and more uniform. These are especially important points for our service, which is exactly why we have repositioned ourselves here.

In the area of service, there has been a new customer service manager since 01.01.2022 who is responsible for all locations in the EAST region. The aim here is to establish service quality at the same high level at all locations. Our professional harvesting machine check, in preparation for the next harvesting season, is a good example of this. We already have many mechanics with years of experience in combine harvesting. As a basis for successful after-sales service in the harvester business, we are already training their future harvester specialists with the newly built training workshop. In addition, our master and service technician training courses guarantee future success in service.

In the area of sales, we have strengthened our position with our harvesting technology sales specialist. Our two product specialists also provide support in the area of combine harvesting. All this is complemented by two PLM specialists who cover all tasks in precision farming, especially in harvesting.

In the 2022 harvest, we were able to run over 40 demonstrations with three different machines. Likewise, we keep many back-up machines on hand each harvest year to assist with any problems. In 2022, there were 6 fully operational machines at a total of 4 locations.

In the spare parts area, due to the high number of existing machines, we ensure above-average availability of spare parts over the period of each harvest, even for large components, so that the machines experience as little downtime as possible. We also offer rapid spare parts deliveries to the end customer during the harvest.

Our goal in the EAST region is to increase our market share to 25% for combine harvesters by 2025. In the future, we want to be your contact in Mecklenburg-Vorpommern and Brandenburg when it comes to combine harvesters.

Momme and Holger Wüstenberg
(Management Wüstenberg-Group)